Client
Alibaba Local Life
Category
Interactive System
Showroom Design
Time
2020 - 2021
Size
90 sqm
Location
Shanghai, China
Team
Frank (Technology Direction)
Guan (Graphic Design)
Cyan (3D Design)
Background
Alibaba Local Life Service is the merger of Ele.me (the largest food delivery service platform in China) and Koubei (local commerce platform)
Challenge
How to integrate physical products and massive amounts of data content into an effective experience, allowing Business Partners to intuitively understand its technology and complex systems?
How to redesign an area of only 90 sqm into an interactive showroom without changing the structure and existing materials?
Solution
Design an interactive wall system to provide a compelling visual story
Use surface studio as an interactive controller, through moveable screens to connect the physical and digital interface
My Role
Concept Design, UX Design, Content Design, Pitch Deck, Presentation
Interactive Walls
Alibaba Local Life Showroom
Prototype
for the interactive system
We did renderings to test the idea of connecting physical and digital displays with a movable screen.
It is worth mentioning that we completed the overall concept design in 3 days in a team of 3 and won the bid!
Prototype
for the touch wall
How to present
Combination of physical pattern and animation projection
What content
ELEME's development history as the main timeline, introducing the company story of KOUBEI and KERUYUN
How to interact
Visitors touch the highlighted image on the wall, which can trigger the corresponding animation to tell the story of the company's development